Artificial Intelligence
Predictive Analytics – The Core & The Enhancement of Our Platform
Leverage transactional data using AI to enhance the appeal & performance of your card-linked campaigns. identify, understand & predict cardholder behavior and purchase patterns. Access actionable insights to increase your share of wallet.
Artificial Intelligence
- Increase profitability through predictive modelling
- Personalize offers based on unique behaviours
- Deep-dive into your business performance vs. industry trends
- Up-sell and cross-sell to existing customers
Business Intelligence
- Optimize targeting based on meaningful metrics
- Analyze program performance per individual KPIs
- Generate higher ROI by knowing your customers
- Identify gaps & opportunities through segmentation
- Monitor customer engagement & satisfaction in real-time
- Receive audit trail & financial reports
- Identify most effective campaigns with our dashboards
Transaction-driven actionable insights for payment card issuing banks, payment networks and merchants.
Sample Use Cases
REACTIVATION CALL
Re-engage lapsed cardholders via personalized & easy-to-redeem offers
CROSS-BORDER
Enable lucrative benefits when cardholders use payment card abroad
SEASONAL BENEFITS
Leverage unique spending patterns – mass or targeted
SPEND & GET
Increase card usage and retention using various personalized offers
ACTIVATION CHASER
Promote early card activation with 'Surprise & Delight' benefits
Unleash the value of your transactional data to optimize your marketing strategies