Management Team

Who We Are


Marcel Vienneau

  • 20+ years career in loyalty, rewards industry, mobile payments and payment industry


  • “Top 10 Entrepreneur”, Entrepreneurship Foundation Quebec / MIT Sloan EDP Formerly
  • CEO, FideliSoft, Loyalty solutions company
  • VP, Loyalty Solutions, Cognicase
  • President, La Professionnelle (sold to Cognicase (TSX:COG); later sold to CGI (TSX:CGI)
  • Board of Directors, CMA (10 years) & CPA (3+ years) (Accounting Association)
  • BBA, Accounting, Universite de Moncton & executive Development Program, MIT Sloan


Allan Rosenhek

  • Founder of a boutique investment bank (RCI), specializing in medium size transactions


  • Key senior management positions in Glentel Inc., one of the world largest cellular retail conglomerates (exited to BCE)
  • President & CEO of KnowledgeWhere Inc. (exited to Liberty Media)
  • Strategist for TELUS Mobility
  • Co-founder of Enstream (mobile commerce)
  • Lead Bell Mobility Investments, venture capital arm of BCE
  • M.B.A. from the Richard Ivey School of Business and a LL.B from the University of Manitoba
  • Practiced law with Simkin Gallagher and Ladner Downs (now Borden Ladner Gervais), M & A & tax
David-Lee Beauchemin


David-Lee Beauchemin

  • 25+ years of experience in software development, sales & marketing in the loyalty & mobile industry


  • Technology consultant for Rona, TD Bank, National Bank of Canada, Meloche Monnex, Lockheed Martin and CGI
  • Co-founder and VP IQ 7/24
  • Director, consulting services at CGI Group
  • VP Technology and Innovation, Affilia Solutions
  • Senior Partner, Myriap Inc
  • Partner, Objectimum Inc.


Johnny Hawa

  • 25+ years of experience in setting up organizations focused on sales and delivery


  • 16 year career in Ericsson, covering Asia, Europe, Middle East, Africa, Latin America; several successful platform deployments globally
  • Ericsson Head Multimedia & Systems Integration sales for Latin America
  • Computers and Communications Engineer with an MSc. in Telecom